It's All Or Nothing Now For Ford

By Josh Herwitt - April 17, 2008


Travis Ford isn't interested in Big 12 championships and Sweet 16 appearances.

After three years at UMass rebuilding a program that once reached the Final Four in 1996 under John Calipari, the 38-year-old has even bigger plans now as Oklahoma State's new head coach.

"My goals are to take this Oklahoma State basketball program to a national championship," he said in a news conference Thursday.

Ford, who took the Minutemen to the NIT championship game this past season, agreed Wednesday to leave his job in Amherst, Mass., to fill Sean Sutton's position with the Cowboys and compete in a BCS conference where the expectations to win are higher than he's ever seen before.

"I have greatly enjoyed my three years at UMass," Ford said Wednesday. "It was a very difficult decision to leave UMass, one which my family and I struggled with mightily.

"I wish nothing but the best for the staff and players at UMass. They have been and will always be family to me. I feel the team at UMass has a great nucleus in place and I wish them the best in the future."

And that means Ford will expect even more out of his players when they take the floor next season.

"If you don't like to work, you're probably not going to like playing for me," he confessed.

Here's hoping that the players Sutton left for Ford do like to work.

Posted by Josh Herwitt at 03:28 PM on April 17, 2008
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